With our audience measurement tool, MOVE, goa ensures that the possibility of media wastage is minimised. This means that you only pay to reach the potential customers you want.
MOVE is Australia’s premier quantitative audience measurement currency for Out-of-Home. MOVE provides detailed demographic and geographic data to help you build and measure campaigns of any size. Experts accredit the system as being by far the most robust audience measurement system in the world.
Using MOVE, goa will help you define your target audience, discover how much of this audience you’ll reach and determine how often you’ll reach them, making sure that you understand every aspect of your media strategy.
Using this data, goa will work with you to tailor your billboard campaign to maximise its impact. With goa you only pay to reach potential customers in your area, whether that’s your local catchment or the whole of SEQ.
Because our business is shaped by your requirements and results, we know we need to dedicate all of our effort and expertise to getting you noticed. That’s how we’ve been leading the market for over 30 years.
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