Billboard case studies & testimonials

Because goa’s business is shaped by our clients’ requirements and results, we dedicate all of our effort and expertise to getting them noticed. These are just a few of the success stories our clients have chosen to share.

NOVA BRINGS MUSIC TO THE STREETS

In February 2015, goa and Nova 106.9 partnered to bring music to the streets of Brisbane through Nova’s InstaParty. Digital billboards, live radio and The Nova Sandmans were utilised to their full effect to bring the promotion to life.

  • 5 pop-up activations

  • Real-time social content

  • Almost 400 entries!

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QUEENSLAND MUSIC FESTIVAL 2015

In July 2015, goa helped QMF broadcast performances from the large-scale, unique social media event Keys to the City across Brisbane. The partnership featured an iconic activation at THE CORO ICONIC!

  • Creative control via goa connect

  • Real-time social content

  • 1,200 performances in 2 weeks

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DIVINE DIGITAL INTERVENTION

‘Outrageous Love’ was launched in 2014 and in just 7 days generated some outrageous results. The campaign ran more than 60 creatives across THE goa GRID, declaring that Jesus loves hipsters, world leaders and many more.

  • 60 creatives

  • 9,000 likes on Instagram

  • 20 digital screens

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QUT SAYS ‘THANK YOU’

In October, QUT and BCM worked together to create a highly personalised campaign on THE goa GRID™. The university wanted to say a big ‘thanks’ to high school graduates who chose QUT as one of their top three preferences.

  • 11,028 year 12 graduates invited

  • 30% respond within days

  • 76% overall opt-in rate

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WHAT R U HAVING?

In 2013, PLAG launched a PSA across THE goa GRID™, aiming to influence the public’s attitudes toward gay marriage through an emotional appeal. According to the campaign’s creator, Steve Minon, “it was designed to get people thinking, and challenge them a little."

  • 20 digital screens

  • 336,000 hits on YouTube

  • International coverage

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CHEERS TO A 300% AMPLIFICATION RATE!

In May 2014 goa launched ‘Banzai Brew’ – a fake rice brew to help us spread the word about our new screen at Toowong. We invited the Brisbane public to get involved by becoming the face of the new brand!

  • 1 iconic screen

  • 200 live entries

  • 66,000 views

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Tennis Australia

Tennis owns summer in Brisbane. Over 100,000 people each year love the drama of game set and match at Queensland Tennis Centre! goa gets the Brisbane International noticed.

  • 1.

    Exposure

  • 2.

    Broadcast messages

  • 3.

    Best technology

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Newstead Brewing Co

goa has a new drinking buddy - Newstead Brewing Co is one of Brisbane’s premium Craft Beer and Cider companies with plenty to shout about. See how outdoor large format billboards have worked getting them noticed by over a million beer drinkers!

  • 1.

    Brand awareness

  • 2.

    Mass audience

  • 3.

    Invaluable service

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Sciaccas Lawyers

goa and Sciaccas Lawyers first partnered on a Brisbane-based branding campaign in 2014. Two years later, we've worked together across multiple markets and campaigns. Here, Sam talks about why he chooses to continue working with goa.

  • 1.

    CBD fringe placements

  • 2.

    Regional placements

  • 3.

    Total market coverage

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South City Mazda

From sales events, to new products, to overall branding, South City Mazda and South Coast Automotive Group have run successful campaigns with goa since 2014. Learn from Chief Operating Officer and Group General Manager, Leon Cleal, why this partnership works for his business.

  • 1.

    Specific franchise PMAs

  • 2.

    Targeted billboard placements

  • 3.

    A 19% increase in sales

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Animal Liberation Queensland

Animal Liberation Queensland is a not-for-profit organisation championing animal rights across the state. When their billboard skin addressing live greyhound baiting was vandalised mid-campaign, ALQ were able to use goa's production guarantee to avoid extra costs and missed media. Find out more from President, Chay Neal.

  • 1.

    A not-for-profit organisation

  • 2.

    A flexible partnership

  • 3.

    goa's Production Guarantee

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BRISBANE FESTIVAL

We’ve been a ‘festival goa’ since 1999, working with Brisbane Festival to spread the word about the event through billboards and signage. Find out about the results we’ve achieved together through the years.

  • 1.

    Boosting brand knowledge

  • 2.

    Flexible show retailing

  • 3.

    Broadcast messages

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Stuartholme School

For 3 years, Stuartholme has worked with goa to promote their school and their open days. Learn more about how they’ve been able to use a combination static and digital billboards to grow their brand in 2015.

  • 1.

    Strategic locations

  • 2.

    Boosting brand knowledge

  • 3.

    Open day countdowns

Read More

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