‘Outrageous Love’ was launched in 2014 and in just 7 days generated some outrageous results. The campaign ran more than 60 creatives across THE goa GRID!
To send a positive message of love to residents of Brisbane over the week of the G20 Leaders’ Summit. In a time that came with inherent stress and inconvenience for residents, the challenge was to help broadcast a campaign that surprised and delighted!
In November 2014 goa helped bring the ‘Outrageous Love Movement’ to life across Brisbane. The campaign ran more than 60 separate creatives across the 20 screens that make up THE goa GRID for a week, declaring that Jesus loves hipsters, haters, bad drivers, world leaders and many more. The client cleverly used THE goa GRID to create intrigue, ensuring that on their habitual routes commuters saw a different message each time.
The campaign on THE goa GRID reached over 350,000 people
#OutrageousLove got 500 likes on Instagram posts in just 5 hours
Ultimately, the campaign generated almost 9,000 Instagram likes in under a week and definitely spread the love!
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goa and Sciaccas Lawyers first partnered on a Brisbane-based branding campaign in 2014. Two years later, we've worked together across multiple markets and campaigns. Here, Sam talks about why he chooses to continue working with goa.Find Out More
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We’ve been a ‘festival goa’ since 1999, working with Brisbane Festival to spread the word about the event through billboards and signage. Find out about the results we’ve achieved together through the years.Find Out More
For 3 years, Stuartholme has worked with goa to promote their school and their open days. Learn more about how they’ve been able to use a combination static and digital billboards to grow their brand in 2015.Find Out More