nova brings music to the streets

In February 2015, goa and Nova 106.9 partnered to bring music to the streets of Brisbane through Nova’s InstaParty.

THE CHALLENGE

In early 2015, goa and Nova saw an opportunity to partner in a truly memorable activation. How could we best demonstrate the power of radio and Out-of-Home working together, harnessing the social power of goa Connect? The answer was Nova’s Insta Party.

THE SOLUTION

In February, goa and Nova 106.9 partnered to bring music to the streets of Brisbane through Nova’s InstaParty, utilising digital billboards, live radio and The Nova Sandmans to their full effect. To have a photo go live on THE goa GRID and go into the draw to have the band play at their workplace, all the public had to do was Instagram a selfie, and #NovasInstaParty!

THE RESULTS

The partnership came to life across 5 live pop-up concerts.

Over 450 selfies were submitted via Instagram.

Dozens of selfies were broadcast across THE goa GRID in real time.

The campaign won the Australian Commercial Radio Awards’ Best Multimedia Execution.

NOVA BRINGS MUSIC TO THE STREETS

NOVA BRINGS MUSIC TO THE STREETS

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QUEENSLAND MUSIC FESTIVAL 2015

QUEENSLAND MUSIC FESTIVAL 2015

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DIVINE DIGITAL INTERVENTION

DIVINE DIGITAL INTERVENTION

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QUT SAYS ‘THANK YOU’

QUT SAYS ‘THANK YOU’

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