goa billboards currently uses the ROAM Audience Measurement system, which produces coverage maps and reach & frequency reports for a broad range of age and income demographics in metropolitan markets. Ask us for reach and frequency data when planning your next campaign.

In 2008 the ROAM system will be superseded by a new industry wide system called MOVE (Measurement of Outdoor Visibility & Exposure). Brisbane will in fact be the first market to test the new MOVE system so stay tuned for updates.

For the latest Audience Measurement information visit http://oma.org.au/audience-measurement/.