If you can't say it in a few words, don't say it

The best billboards are in your face

They cut to the point simply but with IMPACT

They inject a core message into consumers' minds

and in one quick hit success is achieved!

Hot Tip No 1 – Elements:

The most effective artwork has three key elements:

Large logo
Great picture or photo
Memorable short copy

Hot Tip No 2 – Fonts:

Stick with bold, clear fonts that are easy to read
Avoid ALL CAPITAL LETTERS on longer copy
Keep letter spacing balanced, not too close, not too far apart
Bigger is better – as big as you can without cluttering
Hold you artwork at varying distances to check visibility or check out our Artwork Tester
Real size of text should be a minimum of 30cm high
Remember: the further away it can be read, the longer the viewer has to read it!

Hot Tip No 3 – Colours:

Choose complementary colours that have strong contrast
Avoid colours that "vibrate" or similar tones that can merge
Best combination: black text on yellow background
Worst combination: yellow writing on red background

Dummies' Guide to Art that Works

Colour Visibility

The colour combinations below show readability at a distance.
No 1 is the most legible, decreasing in legibility to No 18.
Complementary colours such as red and green are not easy to read.
Any combinations of similar value will have low visibility.
Complementary colours that have a strong contrast in value, and therefore little vibration, provide maximum visibility.