In 2013, Parents, Families and Friends of Lesbians and Gays (PFLAG) combined a striking message with digital immediacy to ask Brisbane residents, "What R U Having”?
In 2013, PFLAG created a video to spark thought and conversation around marriage equality. While the video was powerful, no one would see it on a web page – they needed to get people talking.
PFLAG launched a public service announcement across THE goa GRID™, aiming to spread the word and influence the public’s attitudes. According to the campaign’s creator, Steve Minon, “it was designed to get people thinking, and challenge them a little. We’re trying to point out to any family that marriage equality can be your number one priority”.
7,000 watched the video in the day following the campaign launch.
Media outlets covered the story following the media launch at goa HQ.
Ultimately 336,000 people viewed the video inside the two month campaign period.
Logan Law are compensation lawyers with big personality who are experiancing rapid growth within their competitive category of personal injury law. When Logan Law first partnered with goa they had a problem - how does a business advertise what it does, when it's not allowed to advertise what it does?Find Out More
Tennis owns summer in Brisbane. Over 100,000 people each year love the drama of game set and match at Queensland Tennis Centre! goa gets the Brisbane International noticed.Find Out More
goa has a new drinking buddy - Newstead Brewing Co is one of Brisbane’s premium Craft Beer and Cider companies with plenty to shout about. See how outdoor large format billboards have worked getting them noticed by over a million beer drinkers!Find Out More
goa and Sciaccas Lawyers first partnered on a Brisbane-based branding campaign in 2014. Two years later, we've worked together across multiple markets and campaigns. Here, Sam talks about why he chooses to continue working with goa.Find Out More
From sales events, to new products, to overall branding, South City Mazda and South Coast Automotive Group have run successful campaigns with goa since 2014. Learn from Chief Operating Officer and Group General Manager, Leon Cleal, why this partnership works for his business.Find Out More
Animal Liberation Queensland is a not-for-profit organisation championing animal rights across the state. When their billboard skin addressing live greyhound baiting was vandalised mid-campaign, ALQ were able to use goa's production guarantee to avoid extra costs and missed media. Find out more from President, Chay Neal.Find Out More
We’ve been a ‘festival goa’ since 1999, working with Brisbane Festival to spread the word about the event through billboards and signage. Find out about the results we’ve achieved together through the years.Find Out More
For 3 years, Stuartholme has worked with goa to promote their school and their open days. Learn more about how they’ve been able to use a combination static and digital billboards to grow their brand in 2015.Find Out More