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<root>
  <posts>
    <post_id>241</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[2025 Wrap Up]]></post_title>
    <post_content_short><![CDATA[As we head into the end of the year, we wanted to take a moment to reflect on what we’ve built together - and to say a genuine thank
	you to the clients, partners and communities who’ve been part of the journey.
]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/241/update-thumbnail.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/goa2/the-goa-hub/blog/2025-wrap-up/</post_content_url>
    <post_date>2025-12-23 00:46:32</post_date>
  </posts>
  <posts>
    <post_id>239</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[Driving for a Cause: Josh Takes on the Sh*tbox Rally]]></post_title>
    <post_content_short><![CDATA[Goa’s Sales Director Josh is taking on the Shitbox Rally in a $750 Beetle to raise funds for the Cancer Council. Read his story and support
the cause.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/239/bug-title.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/goa2/the-goa-hub/blog/driving-for-a-cause-josh-takes-on-the-shtbox-rally/</post_content_url>
    <post_date>2025-12-01 00:02:31</post_date>
  </posts>
  <posts>
    <post_id>234</post_id>
    <post_category_id>24</post_category_id>
    <post_title><![CDATA[B105’s Stav, Abby & Matt Take Over Our Kenmore Billboard]]></post_title>
    <post_content_short><![CDATA[B105’s Stav, Abby & Matt went full takeover at our Kenmore billboard, broadcasting live all morning to celebrate their first children’s
book]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/234/b105.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/goa2/the-goa-hub/client-stories/b105s-stav-abby-and-matt-take-over-our-kenmore-billboard/</post_content_url>
    <post_date>2025-10-14 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>211</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[Brand guide 101: how to nail your first out-of-home campaign]]></post_title>
    <post_content_short><![CDATA[Starting your first out-of-home campaign? You’re in good company. Here’s our no-nonsense guide to getting your brand ready for the billboard
stage.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/211/Thumbnail-market-insights-3.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/the-goa-hub/blog/brand-guide-out-of-home-101/</post_content_url>
    <post_date>2025-07-21 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>209</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[How to track the real impact of out-of-home advertising]]></post_title>
    <post_content_short><![CDATA[Out-of-home advertising has always been a powerful tool for building brand visibility — but it’s often misunderstood as “untrackable.” The
reality? ]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/209/Thumbnail-market-insights-1.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/the-goa-hub/blog/tracking-the-impact-of-out-of-home-advertising/</post_content_url>
    <post_date>2025-07-21 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>208</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[Why brand salience wins when markets get tough]]></post_title>
    <post_content_short><![CDATA[In every market slowdown, the same thing happens: brands get cautious, budgets tighten. But the brands that thrive during tougher periods
all have one thing in common: <strong>brand salience</strong>.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/208/Thumbnail-market-insights-4.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/the-goa-hub/blog/breaking-down-brand-salience/</post_content_url>
    <post_date>2025-07-21 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>207</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[The new question in advertising: real faces, real people… or just a good illusion?]]></post_title>
    <post_content_short><![CDATA[A recent submission raised a surprising question about what’s considered acceptable in public spaces… and why.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/207/Thumbnail-market-insights-5-(1).jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/the-goa-hub/blog/ai-creative-vs-real-creative/</post_content_url>
    <post_date>2025-07-21 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>206</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[Your digital funnel isn’t broken — it’s just starving for brand]]></post_title>
    <post_content_short><![CDATA[Smart brands don’t just chase clicks — they build demand before the click happens. Fix the top of your funnel and your bottom line follows.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/206/Thumbnail-market-insights.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/the-goa-hub/blog/your-digital-funnel-isnt-broken-its-starving-for-brand/</post_content_url>
    <post_date>2025-07-21 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>236</post_id>
    <post_category_id>24</post_category_id>
    <post_title><![CDATA[Brisbane Heat x goa x Nova bring cricket to the streets]]></post_title>
    <post_content_short><![CDATA[goa joined forces with the Brisbane Heat and Nova to turn two digital billboards into live fan zones, complete with carpark cricket, live
radio crosses, giveaways and player appearances.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/236/heat.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/goa2/the-goa-hub/client-stories/brisbane-heat-x-goa-x-nova-bring-cricket-to-the-streets/</post_content_url>
    <post_date>2024-11-24 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>235</post_id>
    <post_category_id>23</post_category_id>
    <post_title><![CDATA[2024 goa Conference: The Changing Shape of Out-of-Home]]></post_title>
    <post_content_short><![CDATA[At the 2024 goa Conference, industry leaders and clients met at the Brisbane Powerhouse to discuss creativity, technology and progress
across The Alliance — exploring how Out-of-Home continues to evolve in Queensland and beyond.]]></post_content_short>
    <post_icon>https://www.goa.com.au/media/website_posts/235/CONFERENCE5.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.goa.com.au/goa2/the-goa-hub/blog/2024-goa-conference-the-changing-shape-of-out-of-home/</post_content_url>
    <post_date>2024-10-24 14:00:00</post_date>
  </posts>
</root>
