Not your average beer ad (because it’s not your average beer)
Burleigh Brewing doesn’t just sell beer, they sell a way of life. One built on craft, connection, and not taking yourself too seriously.
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At goa, we love helping brands bring bold ideas to life — and our latest campaign with Domino’s Pizza is one of the most eye-catching yet.
To launch the new Smokehouse Meats Range, we worked with Domino’s and Alliance Outdoor Media Group to create Australia’s first billboard fitted with live smoke machines.
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Installed at our Newstead Supersite on Breakfast Creek Road, the build literally smokes, stopping traffic (safely!) and turning heads across Brisbane.
This kind of activation shows what’s possible when creative thinking meets large-format out-of-home. It’s not just advertising — it’s an experience.
The campaign has already captured national attention, with coverage in Mumbrella and plenty of buzz from the public.
We’re proud to partner with Domino’s on a campaign that proves just how far you can push the boundaries of out-of-home.
Burleigh Brewing doesn’t just sell beer, they sell a way of life. One built on craft, connection, and not taking yourself too seriously.
Brisbane Heat is known for bringing fireworks to the pitch and with a summer packed full of Big Bash League action, the goal was simple: build hype, sell seats, and keep the Heat front of mind all season long.
When you’ve been part of the Queensland landscape as long as the Ekka and goa, you know how to put on a show, and how to be seen doing it.