Nova Brings Music to the Streets
In February 2015, goa and Nova 106.9 partnered to bring music to the streets of Brisbane through Nova’s InstaParty.
The Challenge
In early 2015, goa and Nova saw an opportunity to partner in a truly memorable activation. How could we best demonstrate the power of radio and Out-of-Home working together, harnessing the social power of goa Connect? The answer was Nova’s Insta Party.
The Solution
In February, goa and Nova 106.9 partnered to bring music to the streets of Brisbane through Nova’s InstaParty, utilising digital billboards, live radio and The Nova Sandmans to their full effect. To have a photo go live on THE goa GRID and go into the draw to have the band play at their workplace, all the public had to do was Instagram a selfie, and #NovasInstaParty!
The Results
The partnership came to life across 5 live pop-up concerts.
Over 450 selfies were submitted via Instagram.
Dozens of selfies were broadcast across THE goa GRID in real time.
The campaign won the Australian Commercial Radio Awards’ Best Multimedia Execution.