Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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As a founding member of the Alliance Outdoor Media Group, we’re proud to see the network continue to grow — this time with a major expansion of large-format roadside billboards across Sydney and regional New South Wales. The new sites strengthen the Alliance’s national presence and provide agencies with greater access to premium static and digital assets along some of the country’s most travelled routes. From metropolitan Sydney corridors to high-traffic regional centres, the expansion ensures brands can connect with audiences across more markets than ever before.
Alliance Outdoor Media Group Chief Revenue Officer Dan McConochie, said the rollout responds directly to increasing advertiser demand for reach and quality:
“This expansion sharpens our Sydney footprint and reinforces the commercial strength of the Alliance network. It’s a smart step forward that sets us, and our clients, up for even greater success in 2026.”
As part of the Alliance, goa continues to bring over four decades of experience in large-format Out-of-Home to the national table — combining Queensland’s leading digital network with local expertise from partner markets. Together, the Alliance provides agencies and brands with a unified platform for planning, booking, and delivering large-scale campaigns backed by the insight of independent operators.
The Alliance Outdoor Media Group is now one of Australia’s most comprehensive large-format networks, offering agencies streamlined access,
national consistency, and the power of trusted local knowledge.
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
