Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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This week, the Traffic Management Association of Australia (TMAA) launched its new Zone In road safety campaign at our Coronation Drive site — a bold, high-visibility reminder for drivers to slow down and stay alert around roadworks.
At goa, road safety matters deeply to us. Every day, thousands of people travel past our sites, and many Queenslanders work right beside them. Keeping drivers focused and road workers safe isn’t just a campaign message — it’s something we care about as part of the communities we operate in.
Featuring fluorescent creative and a clear message — “Zone In. Lives Are Ahead.” — the campaign calls attention to the
everyday risks faced by road workers across Queensland. We’re proud that Coronation Drive could help deliver this important message at
scale. You can read TMAA’s full media release here:
https://tmaa.asn.au/Media-Release-items/13568567
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
