Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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At goa, we’ve always loved seeing out-of-home and radio work together. There’s something special about the “see and hear” factor — people driving past a billboard while hearing the message on air. We’ve done a few activations with radio shows before, but never a full takeover for the entire duration of a morning show.
This morning, B105’s Stav, Abby & Matt parked up at our Kenmore site and did just that. For the whole morning, their team
broadcasted live, engaging with passersby, fans, and friends who popped in to see the action up close.
And what was all the excitement about? The launch of their first children’s book, Bumble the Bum Stinger. The book is a cheeky,
colourful story about a mischievous bee learning lessons in kindness and friendship. Fans of the show will spot familiar faces in the
characters — Stav the Sloth, Abby the Alpaca, and Matt the Magpie. The team even involved their listeners in shaping the story, making it a
true community creation. All royalties from the book go to Make-A-Wish Australia, supporting seriously ill children.
This activation shows exactly why we love out-of-home. Our billboards aren’t just static backdrops — they’re stages for storytelling, community engagement, and memorable campaigns. When combined with a live broadcast, the result is an experience that people see, hear, and remember.
If you were driving past Kenmore this morning, we hope you caught the buzz — literally and figuratively.
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
