Alliance expansion into NSW
Alliance Outdoor Media Group has added new large-format sites across Sydney and regional NSW, strengthening its national network.
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goa’s network continues to grow, with the launch of our second ICONIC double-sided digital billboard — now live in Springfield.
Positioned along one of the region’s busiest corridors, the new site brings premium digital visibility to one of South East Queensland’s
fastest-growing communities. It joins goa’s flagship ICONIC locations across Brisbane, expanding our ability to deliver high-quality,
high-impact campaigns for local and national brands.
The Springfield site marks another milestone in goa’s commitment to strategic network expansion. Its placement connects advertisers to the
heart of Greater Springfield — a thriving area anchored by families, education, health and lifestyle — while providing strong reach into
Ipswich and the western corridor.
“Our ICONIC network is designed for quality, not just coverage,” said a Josh Steel, Queensland Sales Director. “Springfield’s growth and community focus make it an ideal location for brands looking to connect with audiences in one of Queensland's fastest growing corridors."
The double-sided digital features state-of-the-art LED display technology, delivering crisp, high-resolution creative across both inbound and outbound traffic flows. Like all ICONIC sites, it’s powered by goa’s digital network — enabling flexible, data-informed campaigns that offer advertising efficiency and scale.
The new Springfield ICONIC represents more than another screen, it’s a statement of intent. As Queensland continues to grow, goa remains
focused on pairing innovation with local insight to help brands stay visible, relevant and connected.
Alliance Outdoor Media Group has added new large-format sites across Sydney and regional NSW, strengthening its national network.
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