Not your average beer ad (because it’s not your average beer)

Posted 24 Jul

Yours Truleigh | Burleigh Brewing | Brand Campaign

Who They Are

Burleigh Brewing has been crafting award-winning beer on the Gold Coast for nearly two decades. Known for their no-carb lager Bighead and boundary-pushing brews like Hop Nectar, they’re not just a local favourite, they’re a staple of Australia’s premium beer scene.

The Opportunity

After 18 years of building brand love, Burleigh Brewing needed to evolve. Their goal wasn’t just more awareness — it was a complete synthesis of who they are: a Gold Coast original with a commitment to quality, craftsmanship and good beer done right. They wanted a campaign that would:

• Fortify brand equity
• Drive B2B and B2C consideration
• Provide clarity for future creative direction

Our Approach

We deployed a network of 35 large-format digital billboards across Brisbane, handpicked for their mix of pedestrian and vehicular visibility. The creative was simple, witty and fresh: messages like “Yours Truleigh” and “Waistline Friendleigh[er]” became both a brand sign-off and a bold nod to their iconic product range.

Each location was selected not just for audience size but for contextual relevance, whether driving foot traffic to a nearby bottleshop or grabbing attention near high-volume bars. Dynamic creative and callouts helped connect the dots from brand awareness to purchase.

Why the creative worked

• Used short, punchy headlines like “Yours Truleigh” to inject warmth and wit into a crowded category
• Showcased the product proudly, from Bighead’s no-carb credentials to its world-champion status
• Paired vibrant colours and crisp layouts to stand out visually across diverse billboard environments
• Balanced tone and authenticity — feeling approachable without ever compromising on credibility

The result? A creative platform that didn’t just stand out, it became the new benchmark for the brand.

When done right, out-of-home doesn’t just advertise — it becomes the brand. For Burleigh Brewing, this campaign didn’t just drive eyeballs, it aligned every other touchpoint they had. Strategic media, timeless creative and powerful results? That’s what we call a good pour.

Campaign metrics sourced from MOVE (Model: August 2025 – 2022 Model) and goa campaign delivery reporting. MOVE is Australia’s industry standard for Out of Home measurement, tracking visibility, reach, frequency and Neuro Impact Score to measure audience attention and brand recall. Learn more ↗