Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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We’re proud to share that the Outdoor Media Association (OMA) has honoured our Executive Director, Chris Tyquin, with the 2025 Outstanding Service Award.
This award celebrates individuals who’ve made a lasting contribution to the Out-of-Home (OOH) industry; and with more than 35 years of
leadership, creativity, and dedication under his belt, Chris is the perfect recipient.
Chris has never been one to sit still. Over the years, he’s helped transform outdoor media from simple static posters into a dynamic, digital-first channel. Some of his most memorable initiatives include:
Chris’s contribution goes far beyond our own business. As a Director and former Chair of the OMA Board, he has helped shape industry standards, strengthen measurement frameworks, and encourage collaboration across the sector.
He has also ensured community remains at the heart of what we do — with goa donating more than $1 million in advertising space each year to local charities, not-for-profits, and community organisations.
At this year’s OMA Awards, goa COO Deb Langham proudly accepted the award on Chris’s behalf. The announcement was met with a warm round of applause from peers right across the industry — a true reflection of the respect Chris has earned, and the impact he continues to have on Out-of-Home.
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
