Domino’s partners with goa for Australia’s first “smoking” billboard

Posted 23 Nov '23

At goa, we love helping brands bring bold ideas to life — and our latest campaign with Domino’s Pizza is one of the most eye-catching yet.

To launch the new Smokehouse Meats Range, we worked with Domino’s and Alliance Outdoor Media Group to create Australia’s first billboard fitted with live smoke machines.

Installed at our Newstead Supersite on Breakfast Creek Road, the build literally smokes, stopping traffic (safely!) and turning heads across Brisbane.

This kind of activation shows what’s possible when creative thinking meets large-format out-of-home. It’s not just advertising — it’s an experience.

The campaign has already captured national attention, with coverage in Mumbrella and plenty of buzz from the public.

We’re proud to partner with Domino’s on a campaign that proves just how far you can push the boundaries of out-of-home.