goa joins forces to launch Alliance Outdoor Media Group

Posted 12 May '22

We’re proud to be a founding member of the newly launched Alliance Outdoor Media Group — a collective of leading independent Out-of-Home providers coming together to offer agencies a smarter way to access large format roadside assets across Australia’s eastern seaboard.

With 45 cents of every advertising dollar spent in large format roadside, this alliance provides agencies with a true format specialist: combining scale, premium assets, and the kind of local knowledge only independents can deliver.

The founding members — goa, EiMedia, and Civic Outdoor — bring together a powerful mix of static and digital sites across key markets, backed by a single booking and billing point to make national campaigns easier and more efficient.

National Sales Director Daniel McConochie said:

“We understand and value the important role agencies play in growing their clients’ businesses through outstanding media campaigns. The Alliance brings together a unique and impressive collection of assets to deliver the reach and impact agencies are looking for.”

goa’s Joint Managing Director Chris Tyquin added:

“As successful OOH companies specialising in large format roadside, we’re uniquely positioned to provide not only fantastic assets, but also expert advice on how to maximise a client’s investment.”

The Alliance is built on independence and expertise, with each member leveraging unparalleled local knowledge to select sites that reach engaged audiences. As Civic Outdoor CEO Adam Whitford put it:

“Our businesses aren’t bound by investor KPIs or third-party directives — our success comes from knowing our markets inside out.”

EiMedia CEO Kevin Malouf summed up the future potential:

“The Alliance Outdoor Media Group is a sensational opportunity to harvest the best local and independent assets into a national outdoor network. We’re excited by the prospect of welcoming more providers into the alliance — watch this space.”

Read more about the launch here: Mumbrella


Related Articles

VIEW ALL  VIEW ALL 
24 Jul

Proud to stand behind those who go further for Queenslanders

When it comes to showing up for regional Queensland, no one goes the distance quite like the Royal Flying Doctor Service. For over 90 years, they’ve provided lifesaving care to people in the most remote corners of the state — often in the most critical moments.



Read more
24 Jul

Two Queensland icons walk into a showground...

When you’ve been part of the Queensland landscape as long as the Ekka and goa, you know how to put on a show, and how to be seen doing it.



Read more
24 Jul

Not your average beer ad (because it’s not your average beer)

Burleigh Brewing doesn’t just sell beer, they sell a way of life. One built on craft, connection, and not taking yourself too seriously.



Read more