Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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We’re proud to be a founding member of the newly launched Alliance Outdoor Media Group — a collective of leading independent Out-of-Home providers coming together to offer agencies a smarter way to access large format roadside assets across Australia’s eastern seaboard.
With 45 cents of every advertising dollar spent in large format roadside, this alliance provides agencies with a true format specialist: combining scale, premium assets, and the kind of local knowledge only independents can deliver.
The founding members — goa, EiMedia, and Civic Outdoor — bring together a powerful mix of static and digital sites across key markets, backed by a single booking and billing point to make national campaigns easier and more efficient.
National Sales Director Daniel McConochie said:
“We understand and value the important role agencies play in growing their clients’ businesses through outstanding media campaigns. The Alliance brings together a unique and impressive collection of assets to deliver the reach and impact agencies are looking for.”
goa’s Joint Managing Director Chris Tyquin added:
“As successful OOH companies specialising in large format roadside, we’re uniquely positioned to provide not only fantastic assets, but also expert advice on how to maximise a client’s investment.”
The Alliance is built on independence and expertise, with each member leveraging unparalleled local knowledge to select sites that reach engaged audiences. As Civic Outdoor CEO Adam Whitford put it:
“Our businesses aren’t bound by investor KPIs or third-party directives — our success comes from knowing our markets inside out.”
EiMedia CEO Kevin Malouf summed up the future potential:
“The Alliance Outdoor Media Group is a sensational opportunity to harvest the best local and independent assets into a national outdoor network. We’re excited by the prospect of welcoming more providers into the alliance — watch this space.”
Read more about the launch here: Mumbrella
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
