Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
Read more
This week, we switched on the third site in our brand-new digital network, officially making us the first outdoor company in Australia to launch a roadside digital billboard network.
The rollout is the result of three years of research and development across the US and Asia, culminating in a network of large-format digital screens at premium Brisbane locations including Bowen Hills, East Brisbane and Kedron. Strategically positioned on major arterials and tunnel entry points, the sites are already delivering advertisers high-impact visibility to city-bound traffic.
Our launch partner McDonald’s has embraced the creative potential of digital, using the screens to promote breakfast, lunch, dinner and McCafé throughout the day with time-sensitive messaging.
Joint Managing Director Chris Tyquin said the technology is already transforming what advertisers can do outdoors:
“The message can change every hour, offering advertisers unprecedented creative flexibility and the ability to showcase multiple products, prices and promotions. With no production or installation costs, every cent goes into media exposure.”
The digital platform also brings new levels of flexibility, with advertisers now able to book as little as one week, one site, or the entire network — and be live within 24 hours.
This innovation marks the start of a new era for Out-of-Home in Australia, opening the medium up to major retailers and categories that have never before considered billboards as part of their media mix.
Read more here: Campaign Brief
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
