This week, Brisbane’s Hit 105 breakfast team has teamed up with goa to bring their on-air topics to life on our LOWD digital billboards.
LOWD, which we launched last year, is designed to turn outdoor screens into conversation starters — and it’s quickly gained a following with
commuters engaging daily on everything from reality TV to live dares.
Now, through this partnership, Abby, Stav & Matt are using our network to share their breakfast content in real time, extending the conversation from radio to the road.
The collaboration means on-air exclusives, competitions and audience topics can appear instantly across Brisbane, making outdoor a truly interactive experience.
As Hit 105’s Matty Acton explains:
“What goa has given us is phenomenal. We can change what we put up every day, even minute by minute, depending on what’s happening in the show.”
The partnership runs through to June, with both teams already exploring ways to extend the campaign further.
It’s a fresh, content-led approach that shows the real potential of digital out-of-home when creativity and collaboration meet.
Read more here: Mumbrella
A roadside moment that captures more than attention. For Eat Street Northshore, we pushed beyond the boundaries of the billboard to translate atmosphere, energy and experience into form, turning a supersite into a taste of what's waiting at the destination.
As we head into the end of the year, we wanted to take a moment to reflect on what we’ve built together - and to say a genuine thank you to the clients, partners and communities who’ve been part of the journey.
The TMAA launched its new Zone In road safety campaign at goa’s Coronation Drive site, highlighting the importance of slowing down and staying alert around roadworks.
