Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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This week, Brisbane’s Hit 105 breakfast team has teamed up with goa to bring their on-air topics to life on our LOWD digital billboards.
LOWD, which we launched last year, is designed to turn outdoor screens into conversation starters — and it’s quickly gained a following with
commuters engaging daily on everything from reality TV to live dares.
Now, through this partnership, Abby, Stav & Matt are using our network to share their breakfast content in real time, extending the conversation from radio to the road.
The collaboration means on-air exclusives, competitions and audience topics can appear instantly across Brisbane, making outdoor a truly interactive experience.
As Hit 105’s Matty Acton explains:
“What goa has given us is phenomenal. We can change what we put up every day, even minute by minute, depending on what’s happening in the show.”
The partnership runs through to June, with both teams already exploring ways to extend the campaign further.
It’s a fresh, content-led approach that shows the real potential of digital out-of-home when creativity and collaboration meet.
Read more here: Mumbrella
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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