Painting Brisbane Maroon for State of Origin
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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Instead of Christmas hams, Unita Group has chosen a bigger way to thank its 250 staff this festive season — with personalised messages of appreciation displayed on goa’s ICONIC digital billboard in Fortitude Valley.
The campaign, which will run through December, sees Unita CEO Rob Rowe using one of Brisbane’s most premium billboard sites to celebrate the hard work of his team after a busy year.
Each staff member is being recognised publicly, with rotating messages playing across our network at both Stanley Street in Kangaroo Point and Brunswick Street in Fortitude Valley.
Our CEO Chris Tyquin said the campaign is a perfect example of the creative power of digital outdoor:
“We are always encouraging our clients to think outside the box with their creative. This campaign shows how a simple, well-designed digital execution can cut through at one of the busiest times of year.”
The response has been so positive that Unita has extended the campaign to give its staff even more time in lights, setting the tone for the group’s creative direction in the year ahead.
Read more at: Campaign Brief
When Queensland's biggest sporting moment arrived, XXXX Gold made sure the whole city knew where it stood. Here's how a full-site takeover painted Brisbane maroon.
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