This digital site captures a huge amount of outbound vehicular traffic as well as foot traffic around the entrance to the Royal Brisbane Hospital (the largest hospital in the southern hemisphere). An extension of Lutwyche and Gympie Roads, Bowen Bridge Road is the part of the main northern arterial road leading to and from Brisbane. This site is viewed for an extended period by vehicles stopped at the traffic lights, outbound from the City. Average morning peak time speed: 27.6km/h. Average afternoon peak time speed: 33.6km/h.
Restrictions: No alcohol, health, immoral, religious, political, solicitors, tow truck operators advertising; limited health services; charitable content will need to be approved by Hospital. No content deliberately targeting the injured or deceased hospital patients, eg insurance lawyer content.