This elevated and illuminated 6x3m billboard is situated to the left (travelling outbound) of Albion Road, which connects two of Brisbane's major northern arterial roads - Sandgate Road and Lutwyche (Gympie) Road. Primary viewing of this site is to outbound traffic, entering the Albion Overpass (Albion Road) from both Hudson Road and Sandgate Road. The site has been positioned to also enable secondary viewing by inbound Albion Road traffic, queued at the signalised interesection of Albion Road and Hudson Road.