How did QUT, BCM and goa work together to secure final buy-in from prospective students and showcase QUT’s relevance ‘in the real world’?
In October 2014, QUT wanted to reach out to prospective students in a big way. The university wanted to say ‘thanks’ to high school graduates who chose QUT as one of their top three university preferences.
Working across a three-way partnership QUT invited participants to create their very own ‘thank you’ billboard via a personalised direct mailer, which contained a unique URL, automatically scheduling their name on THE goa GRID, live. This campaign not only secured emotional buy-in, but gave prospective students more information about their chosen course.
30% of prospective students responded within days.
Overall, a massive 76% of prospective students opted in to having their name on a billboard!